Each bottle of PURE is hand-selected and 100% created in the USA to give you the clean, crisp, real farm-fresh fruit taste that you expect and deserve. In a world where many flavors taste nothing like their descriptions — PURE brings a refreshing , simple approach. Tastes like real fruit — not candy. PURE Banana has a sweet, smooth flavor and texture that says “banana” in bunches. Peel open a bottle. PURE — keeping it simple.