Each bottle of PURE is hand-selected and 100% created in the USA to give you the clean, crisp, real farm-fresh fruit taste that you expect and deserve. In a world where many flavors taste nothing like their descriptions — PURE brings a refreshing , simple approach. Tastes like real fruit — not candy. PURE Strawberry has a strawberry taste so rich, sweet, and juicy, you’ll wonder where the little seeds are. PURE — keeping it simple.