Stuart Rosenfarb CEO & Founder of Premium eJuice

About Stuart Rosenfarb

Stuart is the visionary founder and CEO of Premium eJuice, Nic Direct Inc., and Emulsive Labs Ltd. Established in 2013 in Vaughan, Ontario, Premium eJuice has become a leading licensed Canadian e-liquid manufacturer and retailer of vape products. Under Stuart's leadership, the company has expanded its portfolio to include Emulsive Labs, a manufacturer of caffeinated energy products, and Nic Direct, which serves as the distribution arm for Premium eJuice and Emulsive Labs, as well as a distributor and online retailer of tobacco-free nicotine pouches in the United States.

Prior to his current entrepreneurial ventures, Stuart built an impressive career as a project and change management consultant. With over two decades of experience, he specialized in leading enterprise software development and business process improvement initiatives. His expertise encompasses managing cross-functional teams, vendors, and client stakeholders on high-profile, mission-critical projects across private, public, and non-profit sectors.

Professional Portfolio

Stuart's professional portfolio includes collaborations with industry leaders such as Microsoft, Globe and Mail, and Sirius Satellite Radio. He has also lent his expertise to financial institutions like Ford Credit and John Deere Credit, healthcare organizations including the University Health Network, government bodies such as the Ministry of Transportation and the Ministry of Health and Long-Term Care, and national non-profits like the Heart and Stroke Foundation of Canada and the Canadian Cancer Society.

Contributions

Throughout his career, Stuart has been recognized for his exceptional contributions. He is a recipient of several prestigious awards, including the Ontario Public Service (OPS) Diamond Award, Merit Award, and Project Team of The Year Award in 2009 for his outstanding work with the Ontario Ministry of Health and Long-Term Care.

Stuart's comprehensive understanding of Business Process Reengineering (BPR), requirements management, software development, and change management life cycles has been instrumental in his success. He has dedicated much of his career to overseeing the design, development, testing, and implementation of enterprise software solutions, bringing a wealth of technical knowledge to his current role in the vaping industry.

As a thought leader, Stuart has been invited to speak at various project management and business process reengineering conferences, sharing his insights and expertise with industry peers.
Today, Stuart applies his extensive experience in project management, software development, and business process improvement to drive innovation and excellence at Premium eJuice and its affiliated companies. His unique blend of technical acumen and entrepreneurial vision continues to shape the future of the vaping industry, ensuring that Premium eJuice remains at the forefront of quality and innovation.